1 Closed Deal or Listing for Every 15 to 20 Leads

No, and you shouldn't want it to. Every model works. But cold calling, text blasting lists and dialing expireds is the hardest way to find a seller: you're interrupting people who never asked to hear from you. An inbound seller filled out a form and asked for a call, so the conversation starts warmer and goes somewhere more often. This stacks that channel on top of what you already run. Nothing about your current process changes.

Because you're renting them. You pay for every lead whether it's good or not, the minute you stop paying the flow stops, and nothing you learned stays with you. Here the ad account, the pixel and every lead are yours, and the campaign gets sharper as Meta learns which sellers actually book.

Your ad account, and your budget. We run the campaigns on your account with your card, so you see every dollar and you keep the account, the Page, the pixel and the leads if you ever leave. You never manage Meta and you never log in to it if you don't want to.

Most operators run 1,500 to 3,000 a month, paid straight to Meta on your card. I won't build a campaign under about 1,500, because below that Meta never gets enough data to get cheap and you end up paying for the learning without getting the benefit of it.

Because it would get priced into my fee and you'd pay for the same media twice, once in the spend and once in my margin. On your card it's cheaper for you, and nothing about your campaign lives behind my login.

Usually 7 to 10 days from the day I get access and you film a couple of quick videos. Texting registration is the one piece that runs on the carriers' clock, not mine, so that is the part nobody can rush.

Asset-level access to your ad account, Page, pixel and Business Manager, the onboarding form, and short videos filmed from the scripts I send. The filming is the only real work on your side, and it's the one thing that slips launches.

Then a partner or a family member can be the face, or we run statics only. Statics-only works, it just ramps slower.

It's text and Messenger, written in your voice with your buying criteria in it, so it reads like you texting back, not a script. It asks the seller about the condition, the timeline and why they're selling, and it books the call on your calendar.

Some are. That's why the form asks for the address, the condition and the timeline before it will submit, and why the seller gets qualified before anything books. After every lead you rate the quality, and that rating feeds back into the targeting.

Most of the time the campaign and the messaging weren't aimed at motivated sellers. A lot of people get lazy with their ads, pull in the wrong kind of lead, and never filter for the sellers who actually want to sell their property. Get on a call and I'll look at what you ran, in your own account, and tell you straight what was off.